Chris P. Cheng, PhD, CSW
Business & Technical Adviser
Acclaim & Accolades
- Best Paper Award: by American Association of Wine Economics Conference, Vienna July 2019
The Rise of the Consumer-Critic: Is Purchasing Behavior Impacted in a Wine Retail Environment?
Co-Author with Martin R. Reyes, MW
Chris runs a medical device consulting business and is an adjunct professor of surgery at Stanford University. He is the preeminent expert on vascular motion and the mechanical interaction between blood vessels and implants. He has been a medical device executive, served on corporate and non-profit boards, and is on the Duke University Pratt School of Engineering Board of Visitors.
The fun stuff: Chris started the wine club at Stanford in 1999 and continues to run it today, having given 150+ wine lectures over the last 20 years. He also helped found the Stanford Viticulture Course through the French Dept. in 2002, and has produced wine under the Ivy Cellars labels since 2007. Together with Martin, Chris co-authored the 2019 award-winning paper (American Association of Wine Economists) on the influence of crowd-sourced ratings on wine purchasing behavior. Chris is a Certified Specialist of Wine.