Martin M. Reyes, MW

Founder

Accolades & Acclaim

IMPORTATION
  • Top 40 Under 40 “Tastemakers of America” Wine Enthusiast Magazine, Oct 2015 Issue.
  • Named among 2020’s Wine Industry Leaders by Wine Business Monthly, October 2020
WINEMAKING
  • Named one of “US Best Cabernets” – Wine & Spirits Magazine, two of past three vintages (2016-93pts and 2018-94pts)
  • 93 Pts – Wine & Spirits Magazine Dec 2019 Issue
  • 2016 Peter Paul Napa Valley Master’s Blend – 92 Pts Wine & Spirits Magazine
  • 2017 Peter Paul Bacigalupi Chardonnay – 93pts Wine Advocate.
  • 2017 Peter Paul “Mary” Russian River Pinot Noir – 93pts Wine Advocate
CLIMATE ACTION
  • Winery client (Spottswoode) featured in USA Today for climate action, mitigation & adaptation research
  • Co-founder Napa Thrives
ACADEMIA
  • Writing featured in JancisRobinson.com, American Association of Wine Economics Conference, (Best paper award, Vienna-2019) & Napa Valley Viticultural Society.
  • Best Paper Award: by American Association of Wine Economics Conference, Vienna July 2019
    The Rise of the Consumer-Critic: Is Purchasing Behavior Impacted in a Wine Retail Environment?
    Co-Author with Christopher P. Cheng, Stanford Ph.D & C.S.W.
  • WSET Instructor for GrapeExperience.com during its short-listing for 2017 and 2018 Educator of the Year.
INTERNATIONAL JUDGING
  • London: International Wine Challenge, London (Panel Chair)
  • Singapore: Wine Pinnacle Awards (Jury Panel)
  • USA: James Beard Foundation: 2020 Judge (Category Confidential)
  • Past Judge for: Decanter World Wine Awards, Concours Mondial de Bruxelles, IntoTheWine & Taittinger Somm d’Or, Mexico City

A first-generation American, Martin is the first Master of Wine of Mexican descent. With a prolific career as a buyer, importer, educator, speaker, judge, writer, and winemaker, he has held influential roles in many sectors of the industry. Martin’s wine story began with an over-indulgent dinner while studying in Paris as a Stanford undergraduate and, by 2003, he was stocking shelves at K&L Wine Merchants in California. After managing St. Helena Wine Center for several years, Martin was hired as the principal buyer & importer for prominent wine club programs for partners such as The New York Times, Food & Wine Magazine, and Williams-Sonoma. In 2015, he was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers. That same year, he worked the harvest at Salomon Undhof in Austria.

Today, Martin is General Manager for Sonoma-based Peter Paul Wines, works closely with Spottswoode Estate on climate action & sustainability initiatives, and consults across the full wine supply chain. Clients have included Vice Versa Wines, Copa Fina Wine Imports, and Vivino.com. He launched Reyes Selections in 2018, a small portfolio of his favorite producers, singled out from years spent sourcing wines globally for the US market.

An internationally recognized wine professional and speaker, Martin has judged at Texsom International Wine Awards, International Wine Challenge (Panel Chair), Decanter World Wine Awards, USA Wine Ratings, Concours Mondial de Bruxelles, and Taittinger Sommelier d’Or Competition, Mexico; and most recently, the James Beard Foundation, and recently won Best Paper Award at the AAWE Conference, Vienna 2019 for his research in wine purchasing behavior. He is a Speaker/Moderator & Organizer for IBWSS, Porto Protocol, Green Wine Future, and 2022 Napa THRIVES Symposium as well as  co-hosts he James-Beard award-winning podcast, The Four Top.

Martin Reyes and Christopher Cheng Presentation (13th Annual Conference 2019 Vienna, AUSTRIA)

Oct. 6, 2019