VinTel was founded by three friends and Masters of Wine: Ashley Hausman MW, Martin Reyes MW, and Nicolas Quillé MW. In 2021, we launched VinTel to provide producers with a new & efficient way to gain insight into how their wines may be perceived and ultimately perform in the market. Each brings different perspectives and hands-on experience built from a variety of disciplines across many sectors; our expertise spans retail, distribution, importing, winemaking, education, and brand development. All three principals have participated in many of the world’s most prestigious tasting competitions: Decanter World Wine Awards, James Beard Awards, International Wine Challenge, TexSom International Awards, and more. Together, we share a combined 50+ year experience in the wine industry.
VinTel evaluates a winery’s portfolio using a proprietary method for assessing the full experience of the target wines. We create a concise report summarizing sensory aspects, including production method, regional typicity, and commercial potential. Our customized report makes suggestions for each wine’s best pricing, placement, and route to the marketplace and includes a final brand summary to further guide a client in improving, or in some cases, maintaining their overall brand strength.
Can we use VinTel's feedback publicly?
Further, this prevents the appearance of VinTel as being an endorser for payment. Ultimately, all parties benefit from the continuation of public trust in our reputations. If any portion of the assessment is paraphrased or rewritten for commercial purposes, e.g. sensory descriptors to shape a tasting note, VinTel cannot be referenced.
Are there other services that VinTel provides?
How is VinTel different from a scoring system?
First, we do not use a rating system in our evaluation. Second, we assess multiple categories in such a way that do not lend themselves to numerical summaries, such as the commercial potential, competitive set, packaging review, and more. Third, we provide a service for the winery, not the consumer. Lastly, the feedback is meant for internal use instead of public proclamations.
Does VinTel share your notes or ananlysis with anyone?
Our assessment is 100% confidential – the winery is the only party that receives our report.
Are we able to choose a specific Master of Wine?
Does VinTel assess barrel samples?
Thank you for considering VinTel for your evaluative needs.
Martin R. Reyes